4Life Glossary | Key Terms for Affiliates, Customers & Compensation Programs

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4Life Loyalty Program

This program rewards Affiliates and Preferred Customers for their loyalty in ordering 4Life products every month. Order your favorite products every month and earn 15% in Loyalty Points. You can redeem Loyalty Points for free products. Plus, order 150 LP or more and earn 35 Bonus Loyalty Points.

Builder Bonus

This is a financial bonus to reinforce key Affiliate behaviors like signing up new customers, duplication, and retention.^†

Compression

Affiliates in your downline who don’t qualify as Associates or higher are removed for that month when commissions are calculated.

Downline

The line of Affiliates and Preferred Customers that runs directly below you.

Enroller

The person who introduced you to 4Life (may also be your sponsor).

Frontline

Your first level of Preferred Customers and Affiliates sponsored by you.

Leg

A part of your downline that starts with one of your Frontline and continues below that Affiliate.

Life Points (LP)

Every 4Life product is assigned a Life Point or LP value used to calculate Affiliate commissions.

Organizational Volume (OV)

The LP from your personal purchases, MyShop purchases, and all Affiliates and customers in your downline. This volume is important when qualifying for higher ranks.

Preferred Customers

Those who sign up and receive wholesale pricing on 4Life products.

Principal Volume (PV)

PV is the total LP for products purchased by:

You to consume or sell for a retail profit.
Customers on your MyShop site.

Rapid Rewards

You earn a 25% commission on the first LP order of every new Preferred Customer you personally sign up. Earn 2% on the first LP order of every new Preferred Customer on your second level, and 5% on the first LP order of every new Preferred Customer on your third level.*

Retail Customers

Those who purchase 4Life products from Affiliates and Preferred Customers at the retail price.

Sponsor

The person in your upline who is directly above you (may also be your enroller).

Team Volume

Your Principal Volume, plus the orders of your frontline Preferred Customers and Affiliates.

Three-Level Volume

Composed of your total Principal Volume (PV) and the combined PV of people on your first three levels.

Upline

The line of Affiliates directly above you.

†The Builder Bonus program is available to all Affiliates with a rank of Builder or above. Builder Bonus eligibility varies by rank. Program is slightly modified for markets where 4Life does not have an office. For program rules, refer to the Terms and Conditions on your market’s website.